The Faire Story

FAIRE Development Sdn. Bhd. may be the fresh face in Johor Bahru, but our roots in the property sector run deep. As a dynamic subsidiary of Sin Soon Lee Realty Co (M) Sdn. Bhd., we draw on a 50-year legacy of our parent company’s established presence in Batu Pahat. Under the leadership of Kenneth Lim, a visionary second-generation entrepreneur, we leverage innovation and integrity to redefine real estate.

Upon returning from his studies in the United States in 2011, Kenneth recognized the critical need to restructure our legacy business to maintain its sustainability and relevance in a rapidly evolving property market. His foresight and leadership led to the birth of FAIRE Development in 2020, a name inspired by the French word ‘faire’, meaning ‘to do’. This reflects our ethos of proactivity and fairness. Our young, dynamic team is dedicated to developing innovative projects that enhance urban living and community well-being, positioning us as forward-thinking leaders in Johor Bahru.